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Cinemas, TV, and Platforms: Cooperation or Opposition?

Developing cooperation between the platforms on which films and series are watched is of the greatest importance for maximizing audience reach. International experience, including that of industry players in unfriendly countries, and domestic practice alike suggest that a symbiosis among all participants is inevitable.

Points for discussion:
• Big data analysis or a producer’s instinct: how to combine different approaches to developing a project.
• Audience convergence: how experiences of engaging with film on different platforms complement and differ from one another.
• The particular features of launching and supporting a film project in each environment: what can be complementary and what may create conflict.

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