Musical Culture as a Brand in the Experience Industry

Today, every cultural institution is an independent brand in the huge experience industry. Music is one of the links in the long chain of this segment of the economy. How can you secure your position among the vast number of offerings? Why is musical culture such a powerful driver of industry development? The key issue remains attracting new audiences and retaining loyal ones. After all, the most valuable resource of an audience member is their time, and it is important that they spend it at your event. High-caliber professionals from the music industry will discuss this and much more during the discussion.

Moderator: Mikhail Bryzgalov, General Director, Russian National Museum of Music; President, Association of Music Museums and Collectors; Honored Art Worker of the Russian Federation.

Speakers:

1. Irada Ayupova, Minister of Culture of the Republic of Tatarstan;
2. Ekaterina Artyushkina, General Director, St. Petersburg State Budgetary Institution of Culture "Petersburg-Concert";
3. Yuliya Strizhak, Director, St. Petersburg State Musical Theatre named after F. I. Shalyapin;
4. Elena Davydova, General Director, Gazprom Cultural Initiatives Support Foundation; Head of Department, PJSC Gazprom;
5. Bojan Suđić, Artistic Director, Belgrade Music Festival "BEMUS";
6. Menezes Mariana, conductor;
7. Oksana Svetlova, Minister of Culture of the Arkhangelsk Region.