Economic growth is to a great extent determined by culture. In a broader sense, well-being is formed by culture — culture of life, work, manner of acting or speaking. The way how culture is embedded into a business foundation predetermines precisely its success, long-term sustainability, and true value. Some entrepreneurs put traditional culture at the core of their businesses. Others address contemporary culture. Now-a-days, "culture-centered" companies are becoming the driving force behind economic growth and improvement of the quality of life. Moreover, a business that, at the core of its mission, interprets culture in the broader sense of this word, strives to improve not only itself, but also the surrounding space, and can even produce new guidelines for community.
Is business that integrates traditional culture remains just business or turns into something greater?
How does culture and business adapt to the demands of young people and develop?
Who dominates in the relationship between business and culture?
Moderator: Igor Shuvalov, Chairman of VEB.RF.
Speakers:
- Vasily Dyomin, Doctor of Technical Sciences, Executive Director of KSL consulting firm, Founder of the Museum Center "City of Artists.";
- Alexey Fursin, Minister of the Government of Moscow, Head of the Department of Culture of the City of Moscow;
- Nikita Shevchenko, Co-founder and Managing Partner of VIZHU company;
- Polina Bondareva, Founder of the "Masters" School and Cultural Space "Levashovsky Bread Factory.";
- Anton Georgiev, Founder of the "Krestetskaya Stochka" brand;
- Milos Bikovic, Actor, Producer (Serbia/Russia);
- Pavel Kuryanov, Entrepreneur, Co-founder of the Black Star label;
- Elena Davydova, Head of the Gazprom Cultural Initiatives Foundation;
- Yulia Mazanova, Deputy General Director for Sustainable Development and Corporate Communications of the Metalloinvest Management Company.