Smartphones, media and young people: introducing a new museum experience - Programme - St. Petersburg International Cultural Forum
Panel Discussion

Smartphones, media and young people: introducing a new museum experience

17:15 — 18:00
General Staff Building, Green Hall 6/8 Palace sq., St. Petersburg

Since their inception, museums have served as places to preserve and display the objects of cultural heritage, and their part has expanded, so now they transformed into centers for education, inspiration and the exchange of ideas. In the new decade, museums face the challenges and opportunities of the digital age, when handheld devices and social media play a crucial role in interacting with visitors, especially among younger people.

What new communication methods do museums employ in order to attract and engage their guests? How can museums leverage the popularity of smartphones and online media to generate new, one-of-a-kind museum experiences? How do museums contribute to the preservation and interpretation of cultural heritage in today's world?


  • Ekaterina Pronicheva, Director General of the Vladimir-Suzdal Museum-Reserve (Russia);
  • Elena Pronicheva, Director General of the Tretyakov Gallery (Russia);
  • Viktor Shalay, Director of the The Vladimir K. Arseniev State Museum of Far East History (Russia);
  • Kristina Trubinova, Director General, State Central Theatre Museum named after A. A. Bakhrushin (Russia);
  • Maria Vorobyova, Director of the Department for Coordinating VK Communities;
  • Alla Manilova, Director, State Russian Museum (Russia).


Polina Bondareva, founder, Masters School.