Media Culture - Programme - St. Petersburg International Cultural Forum
Panel Discussion

Media Culture

15:30 — 17:00
General Staff Building, Green Hall 6/8 Palace sq., St. Petersburg

The participants will ponder over the following questions:

  • What are the main trends in modern cultural media? 
  • What are the "red lines" that modern media and bloggers must adhere to in the realm of media culture?
  • How can we handle "clickbait" in cultural politics?
  • What is the key to creating an enjoyable media cultural event for an audience of hundreds of thousands?
  • Which visual designs are effective in media culture, and which are not?
  • Can artificial intelligence be integrated into media culture?
  • How do traditional media compete with Telegram channels and bloggers in the cultural field?
  • How does media culture impact society's culture?
  • What are the current methods of presenting information about culture in modern media?



  • Elena Vartanova, Dean of the Faculty of Journalism, Lomonosov Moscow State University (Russia);
  • Pavel Gusev, Editor-in-Chief, Moskovsky Komsomolets Newspaper (Russia);
  • Yadviga Yuferova, Deputy Editor-inChief, Rossiyskaya Gazeta Newspaper (Russia);
  • Vugar Khalilov, Director General of CBC TV channel (Azerbaijan);
  • Svetlana Sharenkova, Publisher of the Русия днес – Russia Today newspaper, Chairperson of the Bulgaria-Russia Forum (Bulgaria);
  • Wang Bin, Head of the Eurasian Bureau of the Media Corporation of China (People's Republic of China).

Moderator: Mikhail Gusman, First Deputy Director-General of TASS (Russia).